品牌故事


享玩藝起來 PLAY Together 真心喜歡、享受過程、親子共玩童心與創意，是安徒生和莫札特給我們的印象，而我們相信，音樂、故事，和戲劇能有更多的可能性。
Truly believe. Enjoy the process. Play for all ages. Andersen and Mozart both capture an image of the childlike innocence and creativity. We sincerely believe the integration of music and storytelling shall present so many possibilities to the stage as possible.
團隊介紹 Introduction 「安徒生和莫札特的創意」成立於2011年，為表演藝術整合製作團隊，秉持著童心與創意，持續透過音樂劇中音樂與故事的元素，創作適合全年齡觀賞、兼顧藝術與娛樂的精采演出內容。藉由創新的營運模式，同時建立表演藝術的教育與培訓機制，積極與國際接軌，活絡亞洲的藝文產業鏈，讓表演藝術走入大眾的生活之中，成為彼此共同的話題、共享的時刻、共創的遊戲，進而讓娛樂的選擇從音樂劇開始。主要服務內容包括原創IP內容孵化、演出節目製作、教育培訓、文創商品開發及出版發行。
Andersen and Mozart Creative Group (AMcreative) was found in 2011. As a theatrical production group, we focus on musical plays that are suitable for family audience and people of all ages. With innovative business model and collaborations with best talents around the world, we establish our education programs on musical theatre, and determine to infuse vitality and creativity to the performing arts industry in East Asia and all over the world. Our mission -- With musical theatre as an entertainment form, let performing arts be part of our everyday life. Our Services: Theatre Production, Theatre Education, Original IP development, Merchandise Development, and Publishing.

宗旨 Mission 我們透過音樂劇中音樂與故事的元素，創作適合闔家觀賞的演出，把表演藝術用簡明輕鬆的方式呈現出來，讓人們產生真心的共鳴，也成為一般家庭易於接受的娛樂及養分。我們同時也建立表演藝術的教育與培訓機制，與國際專業人才交流，藉由完整的商業機制創造台灣表演藝術活絡且永續發展的產業鏈。 Through the elements in musicals, music and story, we create inviting performances and welcome for all ages. We build genuine connection between participants and bring affordable entertainment and educational input to families. We create performing arts education and training systems, and interact with international professionals. With a diverse and comprehensive business model, we expect to create an active and sustainable environment for Taiwan's performing arts industry.

願景 Vision 透過音樂劇中音樂與故事的元素，讓表演藝術在家庭生活中發生，成為親子間共同的話題、共享的時刻、共創的遊戲；讓每個孩子在任何場域都能自在展現自己；讓家庭的娛樂選擇從音樂劇開始。 Through the music and stories in musicals, we make performing arts happen in every family's daily life. The experience creates common topics, shared moments and playful games between family members. We let every kid present themself freely, and let all the family's entertainment choices begin with a musical.


品牌故事 Brand Story 執行長林奕君（Vanessa）自英國留學歸國後，因著自己從小對表演藝術的熱情與熱愛，決定投身充滿未知且辛苦的表演藝術領域，抱著改變體制和環境的決心與堅持，於2011年創立「安徒生和莫札特的創意」，用一份單純的信念帶著家人一起用力作夢，作為一個媽媽，她相信「童心」和「創意」有著打動世界的力量，更期許透過故事和音樂為台灣家庭帶來更美好的藝術氛圍。而一群來自各個角落、各個領域的專業人才，同為了一個方向奮力向前，用才能與憧憬執著，形塑一個共同的盼望。歡樂卻也嚴謹、創新卻也堅定，一步一步不畏懼地用年輕的聲音和動作，在人生的舞台上旋轉跳耀，勇敢地打造台灣表演藝術的生活未來式。
CEO, Vanessa Lin obtained her master’s degree in the UK, and then founded her own business in 2011 based on an all-time love and enthusiasm for performing arts. Although the future of performing arts industry is unknown in Taiwan, she is still eager to make an impact. She dreams big and works hard as a leader in her family and the company. Being a mother makes her believe that childlike and creative perspectives have the power to impact the world. Vanessa expects to bring a better and beautiful arts environment to all Taiwan families.